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freshStructure's business model, Team Performance System (TPS) was conceived and developed by Dr. Alan Murray, an accomplished professor and businessman in the field of organizational structures.

Before the creation of freshStructure, Dr. Murray was an Associate Professor and Clinic Professor at Thunderbird (American Graduate School of International Business) in Glendale, Arizona (1992 - 1998). Prior to his time teaching at Thunderbird, Dr. Murray was an Assistant and Associate Professor at the University of Alberta, Canada (1983 - 1990 and 1991 - 1992), and a visiting professor at INSEAD in Fountableu, France (1990-1991). Dr. Murray earned his Ph.D. at the Graduate School of Business, Stanford University in Palo Alto, California in 1984 (where he majored in Macro Organization Behavior), and his BComm Degree at the School of Commerce, University of Auckland in Auckland, New Zealand in 1978 (where he majored in Organizational Behavior).

Throughout his career, Dr. Murray has performed organizational behavior training for a long list of companies, including: Alberta Telcom, Apple (Europe), Arco, A.T.T., Brunswick, Compaq, E.D.S., Edmonton Telephones, Ericsson, Exxon, Ford (Europe), G.M. Asia, G.M. Powertrain, Goodyear, I.B.M., Lotus, Lucent, Marsh & McClellan, Monsanto, Motorola, Pemex, Pfizer, Phelp Dodge, Rayeton, SGS Thomson, SunkYung, TRW, United Technogies and Upjohn.

His students - senior managers of multi-national companies - have all cited the same set of problems which stem from the same business model, a Hierarchy of Managers. Dr. Murray's experience in working with these companies and their senior managers, combined with his research in the field, ultimately led to his development of freshStructure's Team Performance System (TPS) in teams and his modified version of the price mechanism in between teams.

Dr. Murray is a citizen of Canada, New Zealand, and the U.S.

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